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Beef Cross Calves: Just What the Consumer Ordered

You may have laughed the first time you heard the term “flexitarian.” But the new eating trend among mostly younger consumers is real, and could have tremendous bearing on the beef market – specifically, beef cross animals.

While there is no official definition of a flexitarian, it’s a person who limits meat consumption, typically having 2-5 meatless days per week. But on the days when they do eat meat, their choices definitely veer toward a high-quality eating experience, according to beef industry consultant Nevil Speer, PhD, MBA.

Speer recently told the audience of “Build a Better Beef Cross,” a webinar sponsored by Diamond V, that the shifting preferences of today’s American consumer are good news for the emerging beef-on-dairy-cross marketplace.


June 16, 2023



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