What Motivates Your Marketing Strategy?
Farmers have a variety of motivations when it comes to marketing, which directs their approach and the strategies they use.
Low-cost operations. Some farms are exceptionally low cost. Land costs are likely limited to property taxes, and their motivation might be driven more by logistics, such as the time and effort required to move a crop from the farm to the next link in the supply chain.
The goal for this farm might be: Don’t mess this up. To do that, they could use a marketing strategy designed to secure a price near the average price for the year.
By CHIP FLORY
August 24, 2023 agweb.com