“Amazing to watch the market respond to demand”
- ZISK

- Jul 22
- 1 min read

Winning
Let’s pick up on the title of my previous column: Beef “winning like we’ve never won before.” Namely, more dollars are entering the production sector than ever, and they’re making their way back upstream. That’s leading to favorable producer sentiment. For example, as noted in the column, “…a recent Purina event for producers with large herds (500+ cows) included an interactive survey: 95% of attendees indicated optimism about the industry and their operation. Meanwhile, 56% indicated plans to increase by 25% or more in the next five years, while another 39% indicated plans to expand into other segments.”
Operating Returns
That optimism isn’t surprising given the current state of the feeder market. Be it spot prices or out-front video sales, cow/calf producers are reaping the benefits. Let’s translate that to some formal picture of profitability.
The first graph reflects data from the Livestock Marketing Information Center. (Note: I’ve updated the revenue component for ’25 and ’26, given LMIC’s last revision was in May.)
Nevil Speer
July 20, 2025








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