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Dairy.com acquires My Dairy Dashboard from joint venture partner

The company reached an agreement with Virtus Nutrition for majority ownership of the platform.



June 4, 2020 Frisco, Texas-based Dairy.com said it acquired majority ownership of My Dairy Dashboard after reaching an agreement with the platform’s cofounder Virtus Nutrition LLC, Corcoran, Calif.

“My Dairy Dashboard will be an important piece in our suite of end-to-end dairy supply chain tools,” said Dairy.com CEO Scott Sexton.

Dairy.com said it launched My Dairy Dashboard with Virtus Nutrition in May of 2017 to provide a robust, accessible new set of data analytics tools to dairy producers, processors, their advisors and companies that provide products and services to those farms. The My Dairy Dashboard platform successfully automates data collected from multiple sources, standardizes information for consistency across farms and provides visual insights into critical metrics. The team at Virtus Nutrition was instrumental in laying out the vision and guiding the direction of My Dairy Dashboard to this point.

According to Dairy.com, Virtus’ ongoing utilization of the My Dairy Dashboard platform to power its white-labeled dashboard will have a permanent positive impact as the platform advances. Mitch Norby will remain the lead for the My Dairy Dashboard business unit inside of Dairy.com.

“I look forward to working with the many dairy farms and enterprises that have adopted or are looking to use our technology to improve data analytics and decision support tools,” Norby said.

Dairy.com said it is hosting a My Dairy Dashboard webinar on June 4. This session will present the value of deploying an automated custom white-labeled dashboard showcasing the metrics proving the efficacy of products or services.

“Supply chains work best when all the participants are willing and able to support each other with technologies that enable frictionless data sharing, transparency and advanced analytics. For two decades, we have provided powerful, collaborative tools in the dairy industry. My Dairy Dashboard is another significant addition to our platform,” Sexton said.


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