Dairy Retail Trends | U.S. Milk Sales Surge to $17.2B Amid Price Gains
- ZISK
- Jun 30
- 1 min read
Despite declining volumes, higher unit prices drive up total milk dollar sales across U.S. retail, signaling evolving consumer behavior.
U.S. retail milk dollar sales reached a staggering $17.2 billion in 2024, reflecting a 3.8% year-over-year increase. This growth, however, wasn’t fueled by higher consumption. In fact, total milk volume sold fell by 2.6%. The increase in dollar value was instead driven by higher average retail prices per unit, highlighting a market dynamic shaped more by inflation and value perception than by expanding demand.
According to Circana data presented by MilkPEP and IRI, the average retail price of milk rose by 6.6% last year, with refrigerated skim/low-fat milk and refrigerated whole milk accounting for over 76% of dollar sales. This shift points to consumers continuing to buy core milk types but at a higher cost per gallon. Value-added varieties like organic and specialty milks also saw notable pricing growth.
June 26, 2025
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