Fairlife adds Strawberry variety to its Core Power Elite line
October 12, 2020
Chicago-based Fairlife LLC said it added Strawberry to its growing collection of ready-to-drink high protein shakes in the Core Power Elite line, which already includes Chocolate and Vanilla flavors. Designed for athletes and fitness enthusiasts who opt for a significant amount of protein to help support their post-workout recovery, the Core Power Elite line delivers 42 grams of complete protein in each 14-ounce bottle, which also contain 230 calories, nine essential amino acids and seven or eight grams of sugar.
According to the company, all Core Power protein shakes are made with real cows’ milk that has been filtered using Fairlife’s patented cold-filtration system to concentrate the protein and some of the electrolytes naturally found in the milk. The high-quality protein from milk naturally contains whey and casein proteins, which deliver amino acids to help support post workout recovery while building and repairing lean muscles. Real milk also contains the electrolytes sodium, potassium and calcium, which help maintain normal muscle function.
The shakes are lactose-free, gluten-free and are made without the use of artificial growth hormones. They are also ultrapasteurized for a long shelf life. The Core Power Elite Strawberry flavor can be found in stores nationwide in single-serve 14-ounce bottles, as well as on Amazon.com and Walmart.com in 12-packs, Fairlife said.