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FORGOT MILK? BYU STUDENTS ADDRESS DROP IN DAIRY MILK DRINKING WITH ‘LEGEN-DAIRY’ PACKAGING DESIGNS


Over the years, dairy producers have really milked the creativity well to advertise their product. Remember when celebrities like Britney Spears, David Beckham and Jennifer Anniston sported milk mustaches to advertise the product?


Unfortunately for the dairy milk industry, all those pretty faces haven’t turned the tables. Since 1970, there’s been a 52% decline in the sale of fluid milk in the United States, with consumption dropping off most steeply over the last decade.


Looking to buck that trend, Dairy West — a consortium of dairy farmers and dairy companies in Idaho and Utah — have turned to students at BYU for some fresh ideas. A group of 25 food science, industrial design and graphic design students are helping address the decline by creating more appealing labels and packaging for cow milk.



Published by: Damián Morais

BYU University

Todd Hollingshead


March 20, 2023


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