GLP‑1: A New Demand Driver for the Dairy Case
- ZISK
- 12 hours ago
- 1 min read
For years, dairy has been a go-to protein source for active, health-conscious consumers, but the rise of GLP-1 medications is shining a new light on the nutrient. Protein isn’t just for workouts anymore; more consumers are looking to it to manage hunger and support weight-loss goals, and that group is growing fast, according to Phil Plourd, president of Ever.Ag Insights.
Why is GLP-1 Medication Use Increasing in 2026?
GLP-1 medications were originally developed to help manage Type 2 diabetes, with weight loss as a side effect. However, they are now also prescribed specifically for weight management, though adoption was limited because they had to be injected.
By Taylor Leach
February 04, 2026 01:38 PM
