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New versions of Beyond Burger launching

Krissa Welshans

November 17, 2020

Beyond Meat Inc. announced the next step forward in cutting-edge innovation with the unveiling of two new versions of the Beyond Burger that are expected to launch nationwide in early 2021. The new iterations are designed to meet growing consumer demand for plant-based proteins while featuring an enhanced meaty flavor and nutritional profile.

Similar to the range of nutritional options of beef currently available in the marketplace, the company said the two versions are designed to offer more consumer choice. One of the new Beyond Burgers will have 35% less saturated fat relative to 80/20 beef, and the other will have 55% less saturated fat. Both new burgers will have the same taste profile, lower overall fat and fewer calories than 80/20 beef and B vitamins and minerals comparable to the micronutrient profile of beef.

"I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” Beyond Meat chief executive officer and founder Ethan Brown said. “Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required. These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness and nutrition through our Rapid & Relentless Innovation program. Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences."

Beyond Meat said its approach to creating cutting-edge innovations, coupled with a firm commitment to using only simple, plant-based inputs and no bioengineered ingredients, has established the company as a category leader. The Beyond Burger was introduced in 2016, revolutionizing the category as the first plant-based burger designed to look, cook and taste like animal meat and sold in the meat case. The new Beyond Burger iterations are the latest in a pipeline of new product offerings in 2020, following Beyond Breakfast Sausage Patties, Cookout Classic, Beyond Meatballs and Beyond Breakfast Sausage Links. Beyond Meat sells products at approximately 122,000 retail and foodservice outlets in more than 80 countries worldwide, including approximately 28,000 retail outlets in the U.S.

Beyond Meat will host an exclusive preview Nov. 18-20 in Los Angeles, Cal., to unveil the new versions of the Beyond Burger. Bringing the Go Beyond brand mantra to life, the individualized, highly visual and immersive experience will include a first look and taste of the new Beyond Burgers. Reservations are available now via Resy, while supplies last. The company expects to launch the new iterations of the Beyond Burger nationwide in early 2021.

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