The Golden Age of dairy

If there is one theme I have witnessed beyond the oft-mentioned health and wellness and flavor trends, it is today’s staying power of dairy products. Perhaps we should call this the “Golden Age” of dairy.

Although not every dairy category is growing like gangbusters, we can report many are doing extremely well. This includes this month’s Market Trends report, which shows refrigerated butter blends have joined cottage cheese and yogurt in dairy’s double-digit, year-over-year (YoY) growth, according to Circana. Specifically, refrigerated butter’s dollar sales gained more than 10% YoY for the period ending May 13, reports the Chicago-based market research firm.

Another important fact is that milk sales declines have been halted, and could get a big boost if the U.S. Senate passes the Whole Milk for Healthy Kids Act.

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Aug 5, 2025

By Brian Berk

dairyfoods.com