The Great Dairy Migration: Why the Upper Midwest Is Winning the Heifer Game
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The dairy cattle market is currently navigating a period of significant geographical and economic transition. As regional milk surpluses and processor restrictions reshape the landscape, the movement of cattle is telling a story of an industry in the midst of a “Great Migration.”
According to Jake Bettencourt with TLAY Dairy Video Sales, the market for 2026 is defined less by a fear of softening prices and more by a strategic shift toward the Upper Midwest and a relentless focus on the black calf premium.
The Floor on Cattle Prices
As dairy producers look toward 2026, concerns about fluctuating milk prices have led some to wonder if dairy cattle values will begin to soften. Bettencourt acknowledges there is some room for a slight adjustment, but he doesn’t anticipate a dramatic drop. The reason lies in the opportunity purchase.
By Karen Bohnert
February 11, 2026 06:17 AM
