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TikTok Craze Leaves Cottage Cheese Producers Struggling To Keep Up

  • Writer: ZISK
    ZISK
  • Aug 6
  • 1 min read
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When clients used to ask John Crawford if he thought cottage cheese could make a comeback, his answer was an emphatic: “No.”


“Part of it was texture, part of it was – it was a diet food, it was your grandparents’ food,” said Crawford, SVP of client insights for dairy at the market research firm Circana. “But TikTok changed all that.”


For years, cottage cheese was overlooked, relegated to the diet section of old-fashioned diner menus and health food recipes from the 1950s. But recently, young, protein-hungry consumers have whipped up new recipes and posted them online, turning the lumpy cheese into an internet sensation. Now, popular brands and manufacturers are struggling to keep up with skyrocketing demand.


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Source: CNN.com / Danielle Wiener-Bronner

July 31, 2025

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