Why High Protein Demand Isn’t Raising Your Milk Check
- ZISK

- 2 days ago
- 1 min read

For the owner of a 700-cow dairy, the math of 2025 and 2026 isn’t just a line item on a spreadsheet — it’s a $275,000 hit to the bottom line. In an industry where margins are often measured in pennies, a slump of that magnitude can feel like a recession. But according to Ben Laine, Terrain’s senior dairy analyst, what we are seeing isn’t necessarily a total industry collapse; it is a high-stakes evolution.
In a recent deep-dive into the dairy markets, Laine dissected the inverse world of milk pricing, the growing reliance on beef-on-dairy revenue, and why the industry’s current short-term pain might be the necessary precursor to long-term gains.
By Karen Bohnert
February 23, 2026 08:08 AM








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