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World Dairy Expo adapts with new event schedule

October 4, 2021

Shorter exhibition period to better align with today’s trade show industry standards.

Dairy farmers adapt every day, and now it’s World Dairy Expo’s turn. Beginning in 2022, World Dairy Expo will be held Sunday through Friday while remaining at its home in Madison, Wisconsin, the Alliant Energy Center. This schedule change is made to improve efficiencies for all stakeholders, from exhibitors to attendees to event partners.

For years, the expo’s trade show exhibitors have requested a shorter exhibition period to better align with today’s trade show industry standards. Meanwhile, maintaining five days for showring events is necessary to provide time and space for the beloved traditions on the colored shavings. This new event schedule also brings with it a breed show rotation plan. Beginning on Sunday, October 2, 2022, World Dairy Expo will officially start its six day event with youth activities and contests. The Dairy Cattle Show will begin on Monday, and the trade show will kick off on Tuesday. The event that serves as the meeting place of the global dairy industry will conclude on the night of Friday, October 7 with the naming of the Supreme Champion after a week of competition, commerce, education, and networking.

Formally adding Sunday and the youth events and contests to the Expo schedule offers strong continuity of event dates and brings additional prestige to these historic contests. Each aspect of this schedule adjustment allows the expo to show its commitment to every key stakeholder group.

Education and networking will continue to play a consistent role in events throughout World Dairy Expo. Attendees can anticipate the return of Tanbark Talks, Expo Seminars, Virtual Farm Tours, Expo en Español, Knowledge Nook Sessions and Dairy Forage Seminars. More information about the 2022 World Dairy Expo schedule changes and breed show rotation can be found here.


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