Dairy Checkoff Launches New ‘Dairy Does More’ Campaign

ZISK
1 hour ago
1 min read

The national dairy checkoff program has rolled out a new national marketing communications initiative, Dairy Does More, aimed at growing demand by reshaping how consumers think about dairy foods. Developed by Dairy Management Inc. (DMI), the program gives Undeniably Dairy a modern refresh and helps position it for how people live today.

“This is about reigniting relevance for dairy and unlocking new growth by helping consumers see our products in a whole new light,” says Aris Georgiadis, senior vice president of marketing communications for DMI. “Most people already love dairy for its taste. Now we’re showing them all the other benefits dairy provides and why it deserves a bigger role in their everyday lives.”

According to DMI, Dairy Does More targets what Georgiadis calls consumer “tunnel vision,” or the tendency to sort foods into narrow boxes.

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