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From Discount to Dominance: The Rise of Beef-on-Dairy

  • Writer: ZISK
    ZISK
  • Sep 17
  • 1 min read
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In recent years, the beef-on-dairy segment has undergone significant changes, illustrating a growing confidence among cattle producers and market stakeholders. Just three years ago, beef-on-dairy calves were sold at steep discounts compared to native beef cattle. However, times have changed and now this pricing gap has narrowed remarkably, indicating a positive shift in market perception and valuation.


The Role of Genetics and Breeding

According to Laurence Williams, dairy-beef cross development lead at Purina, beef-on-dairy calf prices averaged about $650 three years ago compared to today’s average price of $1,400 for day-old, beef-on-dairy calves.


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By Karen Bohnert

Updated September 15, 2025 11:40 AM

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