From Discount to Dominance: The Rise of Beef-on-Dairy
- ZISK

- Sep 17
- 1 min read

In recent years, the beef-on-dairy segment has undergone significant changes, illustrating a growing confidence among cattle producers and market stakeholders. Just three years ago, beef-on-dairy calves were sold at steep discounts compared to native beef cattle. However, times have changed and now this pricing gap has narrowed remarkably, indicating a positive shift in market perception and valuation.
The Role of Genetics and Breeding
According to Laurence Williams, dairy-beef cross development lead at Purina, beef-on-dairy calf prices averaged about $650 three years ago compared to today’s average price of $1,400 for day-old, beef-on-dairy calves.
By Karen Bohnert
Updated September 15, 2025 11:40 AM








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