Apple's unparalleled success has fundamentally transformed public expectations surrounding technology. Known for its user-friendly interfaces, robust data security, and unwavering commitment to sustainability, Apple has redefined the benchmarks for technological achievement. Even Apple’s packaging is designed to delight. This legacy of innovation and user accessibility hasn't just democratized technology for the average consumer; it has also elevated standards across various industries, including the dairy sector.
Technology Offers Solutions
Contrary to the perception that farmers are slow to adopt new technologies, the real barrier to the adoption on the dairy, in my opinion, is the complex realities we face. Finding solutions that are as intuitive and impactful as those brought to the mainstream by Apple is difficult. Dairy operations encounter specific challenges such as lack of internet connectivity, dust, moisture, temperature variations, which all impede technological performance and even variable voltage, and power outages are familiar challenges when installing agtech.
For example, I estimate 50% of U.S. cows are outfitted with some kind of technology device or wearable sensor. However, when you ask dairy farmers how they're utilizing this technology, they often say "heat detection," omitting any reference to the array of additional functionalities they could be using with these expensive devices.
March 15, 2024
