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Protein Demand Pushes Growth in the Dairy Case

  • Writer: ZISK
    ZISK
  • Jan 2
  • 1 min read

Health conversations look a lot different than they did a decade ago, and convenience matters more than ever. Still, through all that change, dairy continues to hold its place in the American diet.


According to USDA’s Economic Research Service and the International Dairy Foods Association (IDFA), Americans consumed 651 lb. of dairy products per person on a milk-equivalent, milk fat basis in 2024. While overall consumption hasn’t changed much, the types of dairy products people are choosing show how tastes are shifting.


By Taylor Leach

Updated December 30, 2025

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