The Dairy Margin Revolution: Why You’re Not Just in the Milk Business Anymore

ZISK
Apr 3
1 min read

In the 2016 film The Founder, there is a pivotal moment where Ray Kroc is told a hard truth that would change the course of business history: “You’re not in the burger business; you’re in the real estate business.” Most people thought McDonald’s became a global titan by flipping more patties or perfecting the kitchen assembly line. In reality, the breakthrough was a shift in how the business was structured. The burgers created the traffic, but the real estate underneath the golden arches provided the wealth.

For today’s U.S. dairy producer, a similar paradigm shift is underway. Curtis Bosma of HighGround Dairy says the most successful producers are realizing they are no longer in the milk business or the efficiency business. They are in the margin business.

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