The Rising Value of Beef on Dairy: Unlocking Opportunities and Transforming the Industry
- ZISK

- Oct 2
- 1 min read

In recent years, the dairy industry has witnessed a remarkable transformation with the integration of beef production. With native beef cattle numbers remaining low and demand for high-quality beef holding strong, there’s growing opportunity and a responsibility to raise these crossbreds with intent.
The Nutritional Foundation for Success
At the heart of this transformation lies the critical focus on nutrition, which significantly impacts the development of calves into valuable beef stock.
Laurence Williams, beef-on-dairy development with Purina Animal Nutrition underscores the importance of early life nutrition playing a pivotal role in ensuring the success of these animals. The first 20 weeks are crucial, with a focus on balancing quality and quantity of diet to develop not just muscularity but also traits such as marbling, which contribute to the premium quality of beef.
By Karen Bohnert
Updated October 01, 2025 10:54 AM








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