Why the 2016 Flashback Hits Differently for Dairy Farmers

ZISK
32 minutes ago
1 min read

Lately on social media, there’s been a trend to look back at photos of our lives from 10 years ago, in 2016. Back then, the world felt like it was moving at the speed of a viral trend. We were chasing Pokémon through our neighborhoods, freezing in place for the “Mannequin Challenge” and celebrating the Chicago Cubs finally breaking their 108-year curse. It was a year of digital shifts and rose-colored nostalgia. But for a dairy farmer in the U.S., looking at a milk check today can feel like a strange case of déjà vu.

The Price of Stagnation

In January 2016, the base price for our milk in East Moline, Ill., stood at $14.44. In nearly ten years, the fundamental revenue for the wholesome dairy product we have poured into our life has relatively stayed the same.

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