Collaborative supply chains: Opportunity happens at the cutting edge
Whatever the measure, 2025 has proven to be an especially consequential year for beef demand. That’s best reflected by the trend in per capita spending; through the first half of the year, spending is on pace to hit an annual mark of $525. That’s 7% better than 2024 and marks the seventh consecutive year of new record spending.
Meanwhile, despite higher retail prices, Certified Angus Beef reported that 7-of-the-top-10 of its retail partners experienced positive growth in 2025 (FY ending Oct 30). Moreover, monthly data from 210 Analytics consistently reveals beef securing the bulk of retail market share (56%) while also claiming the vast majority of new spending (75%+) at the retail meat counter.
Those are favorable indicators of beef’s competitive position in the marketplace. Beef consumers are exhibiting a willingness to trade up for higher quality beef. In other words, consumers are providing clear direction to the beef supply chain and its participants: quality is the difference maker.
Nevil Speer
December 22, 2025
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