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Dairy’s Gold Rush: Replacements Heifers and Beef-on-Dairy Calves

  • Writer: ZISK
    ZISK
  • Feb 13
  • 1 min read

The dairy cattle market is currently experiencing an unprecedented surge in demand, creating a bustling atmosphere in the industry. As the competition heats up, market players are closely observing what is currently trending – is it beef-on-dairy calves or the traditional dairy replacements and fresh cows?


The answer is both, as beef-on-dairy calves are going for astronomical prices. But, according to recent insights from TLAY Dairy Video Sales, dairy replacement heifers and fresh cows have become an exceptionally hot commodity.


By hosting an online video auction on the first Friday of every month, TLAY Dairy Video Sales have established a platform where semi-loads of dairy cattle from across the U.S. find their rightful owners. Jake Bettencourt, the manager of TLAY Dairy Video Sales, stressed the intensified demand for cattle.


By Karen Bohnert

February 12, 2025

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