Dairy’s hidden hero: How whey is driving new profit opportunities
- ZISK
- 9 hours ago
- 1 min read
The protein movement has evolved beyond a mere diet trend, establishing itself firmly in the healthy lifestyle category. As demand picks up, dairy markets have responded with incentives to produce more protein.
These days a “good source of protein” is the most common way Americans use to define a healthy food, according to the 2025 International Food Information Council Food & Health Survey. While consumers focused on the quantity of protein in their food choices, Abbi Prins, an agricultural commodities economist for CoBank, emphasized that quality is equally important.
Mindy Ward
April 20, 2026
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