Protein boom marks 'paradigm shift' in dairy sector

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11 minutes ago

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Rising demand for protein is creating new market opportunities for dairy producers and driving decisions made by farmers and processors.

Last year, 70% of U.S. consumers said they wanted more protein content in their diets, up from 59% in 2022, according to the International Food Information Council’s Food & Health Survey. Market research also showed consumers were willing to pay a premium for products labeled high in protein.

Corey Geiger, lead economist for dairy production and processing at CoBank, said multiple factors have made protein a dietary priority for consumers.