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Whole Milk Sales Rebound in 2019

February 7, 2020


Anna-Lisa Laca


Two of the top 10 whole-milk brands lost sales in 2019, including Dean Foods’ DairyPure which lost 4.6% of unit sales last year.  ( Wyatt Bechtel )

Milk sales across all categories have struggled over the past decade. However, in 2019, refrigerated whole milk gained momentum. In fact, the subcategory was the only one to experience positive growth: up 2.7% in dollar sales (to $4,898.2 million) and 0.5% in unit sales (to 1,703.8 million), according to DairyFoods.com.


Data from IRI, a Chicago-based market research firm, shows four brands even posted double-digit gains.


-Cream O Land Dairy increased 122.4% in dollar sales and 117.5% in unit sales. 

-Fairlife increased 32.1% in dollar sales and 31.6% in unit sales. 

-Hood Lactaid increased 11.6% in dollar sales and 9.5% in unit sales.

-Danone increased 10.8% in dollar sales and 8.1% in unit sales. 


Two of the top 10 whole-milk brands lost sales in 2019, including Dean Foods’ DairyPure which lost 4.6% of unit sales last year. 


dairyherd.com