Genetics: The quiet workhorse of beef sustainability

ZISK
2 days ago
1 min read

Sustainability means stewardship of land, cattle, families and rural communities. That holistic view matters because the public debate often reduces “sustainability” to environmental metrics alone. Beef producers know better, according to Matthew Cleveland, Ph.D., senior director of Global Bovine Sustainability at ABS Global.

Animal health and welfare, worker safety, food safety and environmental performance must work in sync for true sustainability. Roughly a billion people worldwide are tied to agriculture, he said. For those communities, sustainable beef is not an abstract goal—it’s a livelihood.

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