I was literally born on the farm—almost in the barn—and that was very much by design. At the time, my family was in the middle of planting season, while also building a new milking parlor just a few hundred feet from our home. Taking a trip to the hospital simply didn’t fit the schedule. The farm and the cows came first; they always did. When people hear this story, they often assume it belongs to a generation or two before mine. But the truth is, I’m a millennial—one of the

I grew up in the era dial-up internet, road atlases and my first smart phone was a BlackBerry. I learned to breed cows in high school and...

When budgets tighten, marketing is often one of the first areas reviewed for potential reduction. However, this approach can weaken...