For nearly a decade, the checkoff’s Undeniably Dairy brand has helped strengthen consumer trust and deepen the connection between consumers and the farm families who produce milk. This work has helped make a difference. Consumers continue to recognize dairy’s nutritional benefits, appreciate its great taste and value the people behind it. But consumer expectations continue to evolve, and so must our approach to how we speak to and engage with our audience. That’s why earlier

Progressive Dairy provides monthly updates to important dates, reports and advice affecting risk management decisions. Recent reports confirm the U.S. dairy herd is growing; even heifer inventory is up by 100,000 after years of declining supplies. With more cows has come more milk, and the dog days of summer have done little to curb production as the USDA’s Milk Production report confirmed June milk output was up 2.3% from the year prior. Additionally, over the last month, co

A historic cattle cycle is opening doors for beef-on-dairy programs while challenging producers to rethink traditional herd management strategies. The cattle market continues to move through one of its strongest cycles in decades, creating new opportunities and challenges for dairy producers raising beef-on-dairy calves. During a Beef-on-Dairy Dialogue webinar, Oklahoma State Extension livestock economist Derrell Peel examines the cattle market and its growing influence on da